Privacy Policy
Last Updated: January 2026
Blue Mango Birmingham ("we," "us," "our," or "Company") operates the bluemangobirmingham.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered in connection with Mecca Bingo affiliate content.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using bluemangobirmingham.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information about you in various ways, including:
- Personal Information: Name, email address, and other contact details you voluntarily provide
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar technologies
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and navigation patterns
- Affiliate Data: Tracking information related to affiliate links and conversions for Mecca Bingo and other casino partners
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand user behaviour
- Affiliate tracking and commission attribution for partner casino operators
- Site improvement and optimisation of user experience
- Personalisation of content and recommendations
- Compliance with legal and regulatory obligations
- Fraud prevention and security measures
- Marketing communications (where consent has been provided)
Cookie Policy
We use cookies and similar tracking technologies on bluemangobirmingham.co.uk to enhance your experience and track affiliate activity. Our cookies include:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Google Analytics and similar tools to monitor site performance
- Affiliate Tracking Cookies: Used to track clicks and conversions for Mecca Bingo and partner casinos
- Preference Cookies: Remember your settings and choices
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can manage cookie preferences through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect site functionality.
Third-Party Links
Blue Mango Birmingham provides affiliate links to Mecca Bingo, other casino operators, and gambling websites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their respective privacy policies before providing any personal information or engaging in gambling activities. Third-party websites operate independently and may collect, use, and share your data according to their own privacy policies.
Your Rights
Under UK and EU data protection law (General Data Protection Regulation – GDPR), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you
- Right to Rectification: You can request correction of inaccurate or incomplete data
- Right to Erasure: You can request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: You can request we limit how we use your information
- Right to Data Portability: You can request your data in a portable format
- Right to Object: You can object to certain types of processing, including marketing communications
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Affiliate tracking data is typically retained for 90 days to 12 months depending on legal requirements and affiliate agreement terms. You may request deletion of your data subject to our legal obligations and operational necessities.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or require further information about our privacy practices, please contact us at:
Email: [email protected]
Website: bluemangobirmingham.co.uk
We will respond to legitimate requests within 30 days in accordance with applicable data protection legislation.
This Privacy Policy is subject to change without notice. We encourage you to review this policy periodically for updates. Continued use of bluemangobirmingham.co.uk constitutes acceptance of any changes.